The festival, planned for June 26 through 28 on Randalls Island, was announced on Wednesday by Live Nation Entertainment and the New York concert promoter Founders Entertainment, which are presenting it in partnership.
The country genre, led by a new generation of stars like Mr. Paisley, Miranda Lambert, Blake Shelton and — until her recent move to pure pop — Taylor Swift, has been surging in popularity for years; on the radio, it has supplanted Top 40 as the most popular format. But even while data have repeatedly shown that New York is a big market for country, the genre’s identification with Nashville and with rural life has historically made it a tough sell in the city.
“Everybody has the big myth that New York City for some reason has not been a supportive country music market,” said Brian O’Connell, Live Nation’s president for country touring, “but it’s just not true.”
Mr. O’Connell pointed to recent touring successes in New York, like sold-out shows at Madison Square Garden by Mr. Shelton, Mr. Bryan and Eric Church. Tours like those have been helped by promotion on WNSH 94.7 FM NashFM.
Among the other performers expected for FarmBorough are Brandy Clark, Kip Moore, Randy Houser, Ashley Monroe, Maddie & Tae, Wade Bowen and the Cadillac Three. Tickets will be sold only as three-day passes costing $225, not including fees. They go on sale next Thursday.
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