Cumulus Appoints Mary Giesen VP/Sales Planning

Mary Giesen

Westwood One announces that Mary Giesen has been hired as Vice-President, Sales Planning.   It is a homecoming for Giesen, who previously worked at Westwood One in several sales planning capacities.

Her responsibilities will include strategic development of the company’s sales initiatives, including management of commercial inventory; sales data; pricing; and performance.  Giesen will work closely with Westwood One’s agency client partners to meet their sales objectives and best position their brands within the company’s vast array of programs.  She starts on Tuesday, November 18, 2014.  She will be based in New York City and report directly to Mike Malone, VP of Finance.

“It is a wonderful opportunity for us to have Mary at the helm of our Sales Planning Team,” said Steve Shaw, Westwood One’s President.  “She has a wealth of experience managing commercial and digital inventory and an excellent reputation for maximizing performance for customers.  Plus, she is keenly familiar with our products and brands across the board.  Her expertise is invaluable and we look forward to her collaboration with the senior management team.”

Prior to re-joining Westwood One, Giesen was the Vice-President of Sales Planning and Operations for Compass Media Networks, where she was responsible for all aspects of advertising sales operations, commercial inventory, and affiliate relations.  Before that, she worked at Westwood One as Vice President, Sales Planning, Traffic, and Continuity; as Senior Director, Sales Planning; and as a Sales Planner.  She is a graduate of Providence College in Rhode Island.

“I am so excited to come back home where it all began,” said Giesen.  “Westwood One delivers real value to advertisers and amazing content that connects audiences to brands. This is such an exciting time for Westwood One and I look forward to jumping back in and working closely with Steve, Mike, and the entire sales organization.”