Third quarterly net revenue for the Spanish-language media conglom grew 5.2% to $728.9 million, compared to $692.7 million in the same frame last year, spurred by gains in TV and digital, the company said Wednesday. The performance of the radio division, however, continued to slide, according to Variety.
Revenue at Univision's radio division decreased 12.3 percent to $78.9 million compared to $90.0 million in 2013. For the first nine months of the year radio revenue at the Hispanic-focused company is down nearly 11 percent, $221.5 million compared to $248.1 million in 2013.
Per Nielsen, Univision’s flagship broadcast held the No. 3 spot among primetime 18-34 demo and remained fifth in the ranking of broadcast primetime 18-49 adult demo in the third quarter.
FIFA World Cup incremental ad revenue during the third quarter and nine months ended Sept. 30 were estimated at $54.1 million and $174.2 million, respectively. However, operating expenses associated with the World Cup were $46.6 million and $136.8 million for the same periods. Given that Univision expected to break even, a margin of profit is encouraging.
Univision is lowering its expectations for mid term election political advertising, given the dearth of competitive races in “high-density Hispanic markets,” CFO Andy Hobson said Wednesday on an earnings conference call. He expects political ad revenue to fall $10 million below the original estimate.
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