L-A Radio: KDAY Unveiling New Digital Platform

Otto Padron

SoCal's KDAY 93.5 FM Thursday announced its digital radio media platform with a suite of services designed to extend the legendary brand's reach worldwide in real-time via livestreaming, mobile, social and more.

KDAY's digital radio platform includes products and services that amplify traditional 'listener tools' with real-time engagement via a social strategy anchored in rich media with interactive banner displays, page takeovers, audio/video pre-roll, exclusive special content sections and pop-culture prize polls.

The suite of digital services, are supported through mobile, social, online and KDAY's livestreaming app, now just a click away and available for download to Android and iOS users seeking 24/7 KDAY access while on-the-go.

"This digital grand strategy unites our legendary music together with KDAY Nation listeners anytime, anyplace and anywhere across the world," said Otto Padron, Meruelo Media President "Listeners pick the time, place and the duration of their tune-in or brand interaction, giving them all the options to do so – on their own terms; whether its via our livestreaming app, mobile, on Facebook, Twitter or Instagram, we're there for them around the clock on broadcast radio, digital, mobile, and social platforms.

Next month, listeners and online visitors will enjoy KDAY's newly refreshed website.