Detroit Radio: Radio Disney Finds Buyer For WFDF 910 AM

WFDF 910 AM (50Kw-D) Coverage Area

Radio Disney announced it has found a buyer for its WFDF 910 AM.  The station will be acquired by Adell Broadcasting's The Word Network for a reported $3M.

Radio Disney announced in August that it is divesting 23 of its 24 local radio stations so it can focus on digital broadcasting. The stations up for sale include 22 AM stations and one FM station. Bill Schutz of media brokerage firm Schutz & Co. is leading the sale process for Radio Disney, through which the company is selling its assets individually or in small groups.

It was reported in late October that Radio Disney was near a deal to sell its Detroit and Cleveland stations to two different local broadcasting groups, with Detroit fetching a price tag between $2 million to $3.5 million and Cleveland attracting slightly under $1 million for WWMK 1260 AM (25Kw).

Last week it was learned a deal with another company fell through.  The potential buyer reportedly was seeking a station with a stronger signal and coverage than what WFDF can provide.  WFDF has 50Kw-Day, 25Kw-Night and is directional.  One market observer says the WFDF signal covers suburban areas better than the city limits and the night-time pattern is much tighter.

The Detroit station reported sale price of $3M is very close to what it's getting for KMIC 1590 AM (5Kw) in Houston. Local Spanish religious broadcaster Daij Media LLC for $3.2 million and made a filing with the FCC.