Greenville SC Radio: The Tara Show Arrives At WYRD-FM

News/Talk WYRD 106.3 FM (WORD) in Greenville, SC has announced it has hired veteran talker Tara Servatius for its morning show.  She starts today.

Servartius fills the role of former morning host Russ Cassell, who died last motnh.

Servatius joins the Entercom station from her most recent stint at Cumulus' WTMA 1250 AM in Charleston and previously worked at Greater Media's WBT 1110 AM / 99.3 FM in Charlotte.

WYRD 106.3 FM (25Kw) 60dBu Coverage

Also starting Monday, Vince Coakley starts a new mid-daye show on WORD.  Coakley is a 20-year market radio and TV veteran who has been hosting a weekend show and doing regular fill-in work at WORD for the past year.

VP/Market Manager Steve Sinicropi expressed confidence in the new lineup. “We are energizing morning radio with the launch of these vibrant, live and local shows,” he said. “Both Tara and Vince will deliver fresh, thought-provoking commentary on the issues and news our community cares about most.”

Veteran WORD newscaster Lee Rogers will continue as morning news anchor on The Tara Show.