Americans decreased the amount of daily time spent watching TV by 4.4% Y/Y to 4 hours and 32 minutes in Q3, according to a new report from Nielsen.
The recent proliferation of new devices allows consumers to connect with content anytime and anywhere. What used to be a schedule to watch programming now seems like little more than a suggestion, as viewers can choose to watch live linear programming, video on-demand, or through subscription services and apps, among other ways to tune in.
“Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally-produced content. What has changed is the number and reliability of new media available to viewers,” said Dounia Turrill, senior vice president, insights, Nielsen.
All Americans spent a little more than 141 hours a month connecting with traditional television in third-quarter 2014. During the same period, the overall population also saw over an hour increase in time spent watching time-shifted content and a four-hour increase watching video on the Internet.
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