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Friday, November 7, 2014

CBS Launches Interactive Streaming News Net CBSN

Posted on 12:16 AM by Dilip walkar

CBS News and CBS Interactive today launched CBSN, the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday.

Les Moonves
“CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption,” said Leslie Moonves, President and CEO, CBS Corporation. “There’s a tremendous opportunity on these platforms for a true round-the-clock newscast. We’re confident this service will appeal to both traditional news consumers and a whole new set of viewers.”

CBSN will be available on CBSNews.com and its mobile website, key connected TV devices including Amazon Fire TV, Roku players and Roku TV™, and others, as well as the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.

The network features a 60-minute format delivering live, updated news content from 9:00 AM - midnight ET every weekday at launch, and it takes advantage of the interactivity of digital platforms through a unique video player and on-screen interface. It gives viewers the full flexibility within each hour to control what they watch and when they watch it via DVR-like functionality that allows them to watch previous segments and jump back into live programming seamlessly and across devices.

Features of the network will include:
  • Live, anchored coverage from 9:00 AM - midnight ET every weekday;
  • Simulcasts of CBS News special reports for breaking news;
  • Additional content from a range of CBS sources including CBS News, CBS affiliate stations, CNET, CBSSports.com, Entertainment Tonight and more
David Rhodes
“CBSN gives audiences a new window on our original reporting – we’ll make it possible to see CBS News anytime, anywhere,” said David Rhodes, President, CBS News. “We are making an important investment in quality news coverage on any device.”

“CBSN demonstrates our continued advancement in the digital space, as we extend to new platforms and a wider audience,” said Jim Lanzone, President and CEO, CBS Interactive. “We are developing original content exclusively for online, connected platforms in a true interactive format that viewers can control, allowing them to lean back or lean in to the segments and stories that interest them.”

CBSN will be an ad-supported network across all platforms. Inaugural sponsors include Microsoft and Amazon. Other advertisers will also run in the service on all devices.

The live, linear stream will be led by both veteran and new CBS News correspondents.
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