iHM says the station will deliver the area up to date talk and news programming, airing local and Texas-based talk shows including Texas-based The Russ Martin Show, re-cycled from sister-Rock KEGL97.1 FM D/FW, The Michael Berry Program and The Matt Patrick Show, both from iHM's KTRH 740 AM in Houston. Talk Radio 1190 will blend other local talk radio with national shows, showcasing a variety of views.
"We are thrilled to bring this talk intensive format to the DFW airwaves," said iHeartMedia Dallas/Fort Worth VP/Programming Patrick Davis. "We hope to evolve the news format to represent today's modern consumer."
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KFXR boasts 50Kw-Day-DA utilizing four towers. At night the power drops to 5Kw via twelve towers.
The 1190 frequency was once the home of legendary/pioneering Top40 KLIF. The call letters KLIF achieved recognition in radio broadcasting through the efforts of Gordon McLendon. The station was Dallas' and one of the nation's biggest Top 40 radio stations. It virtually defined 1950s and 1960s Top 40 radio. Playing Top 40 music during the 1950s and 1960s, it achieved an over 50 share, an unparalleled ratings success.
In 1954 1190 KLIF switched from a more varied music programming approach to one that focused on hit music with periodic news.
McLendon collected the names of local leaders in business and government working them into news on the station. McLendon said there were only two things that radio could compete with television on "music and news". When FM radio took over Top 40 music during the late 1970s, the station lost its dominance in Top 40 music and later switched to talk radio. The KLIF call letters and format were moved to 570 AM (formerly WFAA) in 1990.
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