Philly Radio: Radio One Flips Second Station To Classic Hip-Hop

Radio One launched another Classic Hip-Hop station.  This time in Philadelphia on WPHI 107.9 FM, using the Boom branding.

The station had been mainstream urban. A straff of nine were let go, including morning hosts Laiya St. Clair and Shamara.

"We take the loss of employees seriously," said Shawneen Thompson, General Manager, Radio One. "We are working to ensure all of our impacted employees are transitioned with the dignity and respect they deserve."

Thompson also stated, "Though disappointed by this unfortunate, but necessary decision, we are excited about our future with Boom 107.9 FM."

WPHI 107.9 FM (7.8Kw) 60dBu Cvoerage

The new Classic Hip-Hop format not only strengthens Radio One's position as an urban music leader, but is expected to take Philadelphia by storm. The expansion of the Boom brand comes on the cusp of Radio One successfully launching Boom 92 FM in Houston, TX in October.